With that relationship comes the opportunity to drive revenue - through subscriptions, ads, courses, or dozens of other monetization opportunities. But if you can make it to the inbox, you have the chance to build a powerful and personal connection with readers for years to come. Readers tend to be careful about who they allow into their inbox: Family, friends, co-workers, and maybe even your indie newsletter. Let’s start with the good news: The past decade, and particularly the last three years, has given us countless indie newsletter success stories. The Creator label sometimes unintentionally excludes small, independent teams that are doing great things with their newsletters.) (This is often referred to as the Creator space, though we’re using the phrase “indie newsletters” instead. These are newsletters launched by an individual or small team without the support or financial backing of a larger, established organization - they’re looking to build something on their own. There are lots of different types of newsletters out there, but we want to focus here on the indie newsletter space. Writing a really good newsletter - one that audiences are excited to read, share with their friends, and maybe even pay for - is remarkably hard. Launching a newsletter is ridiculously easy. It truly feels like everyone’s using it, even if it’s not entirely clear why some decided to use it.Īnd that last part is why we’re seeing so many newsletters launch and then vanish, sometimes within weeks. Sign us up.) Newsletters are to the early 2020s what blogging was to the 2000s, and what social media was to the 2010s. (Actually, the Goldendoodle newsletter sounds kinda interesting. Your favorite musician has one, and so do your favorite writers on Twitter, and there’s a decent chance that you have at least one cousin who’s tried to convince you to sign up for their newsletter about fantasy football or knitting or Goldendoodles. Grab Selzy’s lifetime plan for a one-time payment of $49.Įveryone has a newsletter these days - or, at least, it feels like that’s true. Send unlimited emails and get access to automations, segmentation, and 24/7 support - forever, and for an unbeatable price. These stories are presented thanks to Selzy, a new email service provider that makes email marketing as easy as 1-2-3.
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